How to Plan A Passion Project with Lauren Hom

Sometimes the hardest part of a passion project is choosing which idea to pursue—and sticking to it. Here, Lauren Hom shares an exercise to help narrow your focus. For more creative exercises, join Lauren on Skillshare: https://skl.sh/34GxyOx

QUICK JUMP MENU

00:00 Passion Projects: Ad Campaigns for You
00:45 Choosing Your Direction
02:04 The Importance of a Plan
02:27 The Exercise: Four Questions to Ask Yourself
03:45 Creative Exploration vs. Career Growth
05:30 What Lauren Wants to Say About Her Work
06:38 What Direction Lauren Wants to Take Her Work
07:49 What Lauren Is Creatively Craving
09:33 Why Lauren Chooses Creative Exploration
09:58 Listing Goals for Career Growth
10:35 Circling Important Words
11:38 A "Grocery List" of Ideas

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ABOUT LAUREN HOM

Lauren Hom is a California-born, Brooklyn-based designer and letterer. Known for her bright color palettes and playful letterforms, Lauren has created work for clients like Starbucks, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the ADC, the TDC, the One Club, and the Webby Awards. Lauren is also the author of the popular blog (and now book), Daily Dishonesty.

She finds that she's happiest when creating, so when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or lettering for lunch around New York City. Lauren's motto is, and will always be, "Work hard, snack often."

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MORE CREATIVE CAREER RESOURCES

Articulate your creative goals with Andy J. Pizza, whose Skillshare Original Make Creativity Your Career: Six Exercises to Create a Successful Side Project offers easy-to-follow exercise to help you land on a smart strategy: https://skl.sh/3o2QG0d

Overcome self-doubt and find the tools to accomplish your creative goals in Emma Gannon's 45-minute course Unlocking Your Potential: 5 Exercises to Build Creative Confidence, a Skillshare Original: https://skl.sh/3HbbbiQ

Thinking of your creative work as a business can be a challenge, but with Sonja Rasula's advice in Start Your Creative Career: Build a Sharp, Smart Online Presence, you'll discover the fundamentals you need to turn your passion into a full-time gig: https://skl.sh/3INIAAG