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Sales calls are dead. Here's what's actually working for coaches in 2026.

The old playbook is broken. Discovery calls, upfront payment, aggressive closing tactics—they worked in 2023, but the game has fundamentally changed. This conversation exposes why most new coaches are still trapped using outdated strategies that burn leads and destroy trust.

Here's the uncomfortable truth: most coaches aren't natural salespeople. They didn't get into coaching to master sales psychology or run high-pressure calls. Yet every guru-led coaching program spends thousands teaching you to coach, then gives you a "tiny little marketing section" before throwing you to the wolves. You're expected to close $7K deals on discovery calls with zero sales training. It's insane.

*The shift that changes everything:* Stop chasing calls. Start nurturing relationships. The coaches winning today are building communities, running newsletters, and creating trust before ever making an offer. It's not about the PDF lead magnet anymore—those are dead. It's about strategic value delivery that pulls people into your ecosystem naturally.

*The live stream strategy nobody's using:* Go live on 5 platforms simultaneously using tools like Riverside. YouTube, Facebook, Instagram, X, LinkedIn—all from one stream. Don't have an engaged audience yet? Source questions from Reddit in your niche and answer them live. People watching your journey get more value than polished, scripted content. Authenticity builds authority as a coach faster than perfection ever will.

The OnlyFans paradox—everyone's screaming "money, money, money, me, me, me" trying to push you somewhere. Discovery calls. Paid communities. Overpriced courses. But here's what actually works: drive people to a newsletter ecosystem where they receive consistent value, see your story unfold, and decide to work with you when they're ready. No pressure. No manipulation. Just trust.

Black Friday 2024 changed everything. Coaches stopped advertising prices publicly. The aggressive tactics lost effectiveness. Now it's about the nurturing process—giving value first, building genuine relationships, and letting people self-select into your coaching programs when the timing's right.

If you're still stuck doing discovery calls and wondering why your close rate is terrible, you're fighting a losing battle. Master the DM-to-newsletter funnel instead.

*Join our free Skool community:* skool.com/thecoachtrap

*Timestamps:*
00:00 - Why sales calls are failing coaches
02:15 - The nurturing process that actually works
04:02 - Live streaming across 5 platforms simultaneously
06:00 - Reddit question sourcing strategy
08:00 - Newsletter ecosystem over discovery calls

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