Скачать или смотреть Your Best Growth Engine Isn’t Marketing or Sales—It’s Your Customers

In this CEO Accelerator Briefing from The CMO Syndicate, Shayne De la Force and Faisal Laljee reveal why your best growth engine isn’t marketing or sales, it’s your customers. Discover the powerful shift from an acquisition-first mindset to a customer-led growth strategy, and learn the 4 pillars of the Customer-Driven Growth Model:
1️⃣ Brand Advocacy
2️⃣ Retention
3️⃣ Expansion Revenue
4️⃣ Referrals

Packed with real-world examples—from American Express to Amazon Prime—and actionable steps for CEOs, this 25-minute session shows how to maximize lifetime value, reduce acquisition costs, and turn your existing customers into your most valuable salesforce.

Whether you lead a B2B or B2C company, you’ll leave with practical insights on measuring customer success beyond retention rates, building customer communities, and embedding advocacy into your growth engine.

🎯 Key Takeaways:
Why focusing solely on new customer acquisition leaves money on the table
How a 5% increase in retention can boost profits by 25–95%
Practical first steps for shifting to a customer-led growth model
Proven examples of upselling, cross-selling, and referral programs that work

📌 Watch now to unlock your most profitable growth engine: your existing customers,or visit us at www.cmosyndicate.com for more information.