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Beyond Personas: Using JTBD to Unlock True CRM Personalization

A practical framework for moving beyond static data to build adaptive, relevant customer experiences

https://www.jtbd.one/p/beyond-persona...

In this video, we explore how to transform your CRM from a mere data repository into a dynamic tool for building real relationships with customers. Learn about adaptive journey orchestration and the innovative concept of the self-sovereign experience ledger. Discover how leading companies like Salesforce and Adobe are using AI to personalize customer interactions in real-time and find out why the future of customer data is customer-owned. Don't miss this insightful guide to staying ahead in the evolving CRM landscape. #CRM #CustomerExperience #Personalization #AI #DataPrivacy

00:00 Introduction: The CRM Dilemma
00:56 Identifying the Core Problem
01:37 Elevating CRM: Orchestrating Customer Journeys
02:04 Adaptive Journey Orchestration: The Present
03:47 The Future: Self-Sovereign Experience Ledger
05:01 Conclusion and Next Steps
05:40 Further Resources and Call to Action