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Advertainment with Dan Knowlton | #hostthepro 16 | Mayple

Advertainment: so much more than memes and funny cat videos.

In this fascinating and entertaining interview, we venture into the world of entertaining advertising. We explore the different ways that humor can tie in to our marketing strategy, how to implement humor to market stereotypically ‘boring’ brands and products, and how to make the content highly relatable.

We take a deep dive, exploring the biggest success stories, as well as the biggest mistakes, and even answer the commonly asked question: How do you make an apple exciting?

For today’s episode of #hostthepro, we sit down with Dan Knowlton. As Co-Founder and CMO of Knowlton Marketing, Dan really is the man to go to for all things advertainment. Having worked with huge brands like Nestle, Eurotunnel, and FIFA, he has plenty of experience and wisdom to offer up. This is a fun one… enjoy!

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