Скачать или смотреть Is Your Mid-Funnel Content REALLY Driving Conversions or Just Wasting Time

Middle funnel marketing, consideration content, and SEO-driven comparison pages are some of the most overlooked yet powerful tools for driving B2B growth.

In this XgridTalks, Josh Spilker — content leader who scaled ClickUp’s early growth — explains why the middle of the funnel can outperform top and bottom stages when it comes to generating qualified leads.

Instead of focusing solely on traffic spikes or last-click conversions, Josh doubled down on comparison pages, alternatives lists, and category roundups like “Best CRM Software.”

These pages meet potential buyers when they’re actively researching solutions but haven’t yet committed to a specific brand.
By mapping just five core categories or jobs-to-be-done, brands can systematically own high-intent keywords, position themselves as a trusted advisor, and guide prospects toward a purchase decision.

This strategy works for SaaS brands, startups, and B2B companies that need consistent, pipeline-ready demand without wasting resources on low-quality leads.

If you want sustainable growth, don’t ignore the middle funnel. It’s where trust is built, intent is high, and your brand can influence the decision before your competitors even enter the conversation.

Watch the full conversation to learn more:    • The End of Google SEO? How to Rank in the ...  

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