Скачать или смотреть Unilever is on a journey to become a data insights-driven company

What does “digital transformation” mean for an established global manufacturing enterprise like Unilever, maker of iconic brands such as Dove, Vaseline and Ben & Jerry's? For Unilever CIO Jane Moran, it means empowering employees to carry out the company’s mission of meeting consumers’ rising expectations, and to become driven by data insights to predict the future — no mean feat for a global giant worth $55 billion, operating in 190 countries. To realize this change, Unilever shifted from a project-based approach to a platform strategy, supported by Microsoft technology and hands-on support. Azure, Microsoft’s cloud computing service, provides the architectural backbone for the company’s digital transformation.

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