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In this episode of the Grow IT Podcast, Terrence Branley sits down with sales expert Joe Milnes to explore the essentials of building an effective outbound sales process. Joe shares his unique 4-pillar framework for scaling B2B sales, covering everything from extracting founder IP into a repeatable process to hiring the right people and implementing the best tools and technology. Whether you're just starting out or aiming to scale, Joe’s insights on crafting a scalable, reliable sales infrastructure are invaluable. Plus, learn about the importance of case studies, asset retention, and the steps to move from founder-led sales to a full-fledged sales team. Don't miss this episode if you're looking to elevate your outbound sales strategy!