Wix's Masterplan to conquer WordPress: The Inside Story!

The inside story on how I was approached to create a sponsored video for Wix and uncovered their staggering marketing budget and focus on the agency website market.

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In today's video, I dive into Wix's plans to challenge WordPress in the website building market. This exploration started unexpectedly when I received an email from Wix, despite my usual focus on WordPress. I usually dismiss Wix as a serious option for web development, but the persistence of this offer made me curious.

You'll learn how Wix is targeting developers, agencies, and freelancers with Wix Studio. I'll share insights into Wix's marketing strategies, particularly how they use influencer and content marketing, which has significantly scaled up their operations.

Though I'm a huge supporter of WordPress and its mission to democratize publishing, it's important to recognize and understand the efforts and innovations coming from other corners of the web development world.