#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi

Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.

Learn more:

https://saxdor.com/
https://generogrowth.com/
  / erna-rusi-b677a25b  

(0:00) Introduction
(0:45) Erna’s journey from telecom to boating CEO
(3:11) The Steve Jobs of boating
(5:07) Demand creation vs. demand capture
(7:17) Managing the operational challenges of growing to 100 million euros
(10:28) Capital efficiency and financial discipline
(13:15) Building a strong team culture with 600 people
(17:10) Global expansion, innovation, and customer experience
(32:37) Being fast in actions and decisionmaking
(34:30) The best and the worst parts of being a CEO