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The BEST Facebook Ads Targeting Strategy 2025 Tutorial

Struggling with Facebook Ads audience targeting? In this video, I break down the biggest mistakes advertisers make with Facebook ad targeting and reveal the best strategies that actually work in 2025.

We’ll cover custom audiences, retargeting campaigns, Advantage Plus sales campaigns, and why lookalike audiences aren’t as powerful anymore.

If you want to learn how to set up the best Facebook Ads targeting strategy for leads, sales, and scaling your business – watch the video!

00:00 – Intro: Facebook Ads Targeting Mistakes & Best Strategy
00:29 – Why I’m Qualified (Agency Experience & Ad Spend)
01:12 – Campaign Objectives That Actually Matter (Leads vs Sales)
01:45 – Facebook Automation & Advantage Plus Explained
02:51 – Lookalike Audiences: Do They Still Work in 2025?
04:53 – Custom Audiences & Retargeting Strategy
06:31 – Retargeting Campaign Setup (Website Visitors, IG Followers, FB Followers)
07:33 – Cold Audience Targeting (Best Prospecting Setup with Advantage Plus)
08:14 – Local vs Global Targeting & Location Settings
08:18 – Age, Gender & Audience Restrictions
09:34 – Detailed Interest Targeting vs Broad Targeting
12:57 – Why Creative Matters More Than Targeting
14:01 – Final Setup, Best Practices & Key Takeaways
14:40 – Outro & Next Steps

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I started in 2015 with zero ad experience & no roadmap.

$15M in ad spend & $40M+ in revenue generated later, I've cracked the code on how to successfully build customer acquisition systems using paid ads in almost every industry imaginable.

I am also the CEO of an ad agency called JetAds - if you want Done-For-You help: apply here: jetads.co.

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