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Get a fast NO:

While every sales professional can agree that hearing YES is the best thing you can hear from a client, the next best thing is a quick NO.

A slow NO can be a serious drain on a sales representative, sucking up your valuable time and resources that could be spent on better prospects.

Slow Nos damage your brand and your image with your client and your boss.

Some buyers have a tough time saying no and want to avoid confrontation by stringing a sales rep along.

Others may be gathering intelligence, leveraging your offer against competitors.

True sales professionals are introspective, continually assessing their skills, including their ability to sniff out a slow no.

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