Good and Bad Examples of Customer Interview Questions

LIFFFT's Whiteboard Wednesday videos on Customer Development.

Turns out, there is such a thing as a stupid question.

How many times have you sent out a survey with answers like "1-3 times a week, 4-7 times a week, 8+ times a week?"

Or what about used the question "Would you use a product that solves [insert your problem here]?"

Sorry to break it to you, but these are stupid questions.

But luckily, not all stupid questions have to be stupid forever! We can make them better, faster, stronger. Well... we can at least make them better.

In our first video we talked about the rules for customer interviews. Then we talked about good techniques for actually doing the interviews... now we'll examine some practical applications of what these techniques look like.

So take 6 minutes and 57 seconds to watch Zac and Kav talk about bad customer interview questions (and why they're bad) and what good versions look like.

Have you made any of these mistakes before? Did any of these techniques help you clean up your questions? Reply back and let us know!