Скачать или смотреть Ecom Finance Experts Podcast Ep 3 Val Kuznetcov on True Margins, Cash Flow, and Lean Growth

In this episode of Ecom Finance Experts, Jacob Becker sits down with Val Kuznetcov from Optimizator Financial to uncover the biggest mistakes DTC brands make with their financial strategy and the best ways to fix them. From rethinking gross margins to optimizing your cash conversion cycle, Val shares a tactical framework to help founders stop burning cash and start scaling smarter.

In this episode, you'll learn:
✅ Why matching debt type to its purpose is critical
✅ The right way to calculate gross margin for DTC brands
✅ How to use the cash conversion cycle as a growth lever
✅ Tips to cut SaaS bloat and reduce unnecessary overhead
✅ Why AI won’t replace CFOs—but will change how they operate
✅ Top-down advice for inventory financing and credit strategy

Timestamps:
00:00 - 01:00 Intro & what most brands get wrong about financing
01:00 - 01:58 Why clean financials are your starting point
01:58 - 03:58 What goes into a real gross margin calculation
03:58 - 05:37 Treating marketing spend as its own category
05:37 - 06:20 The value of ecom-specialized accountants
06:20 - 09:41 Why CCC matters more than profit margin
09:41 - 10:50 Inventory, CAC, and the true DTC cash cycle
10:50 - 14:34 Supply chain tips, 3PL options & tariff strategy
14:34 - 16:32 Where SaaS bloat is hiding on your P&L
16:32 - 18:18 Team bloat: what DTC brands are getting wrong
18:18 - 19:44 The right way to structure debt
19:44 - 21:23 Financing options ranked (best to worst)
21:23 - 24:34 The truth about AI and the future of ops
24:34 - 25:00 Final tips & where to find Val

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👉 Finaloop: https://www.finaloop.com/