Скачать или смотреть “The Importance of Micro-Environmental Analysis in Online Marketplaces: Keys to Business Success”

Nama : Randy Chandra Weldy
Npm : 22411039

Analysis of the online market in a microenvironment includes the evaluation of internal factors that affect the operation of a company in the digital world. It involves identifying and understanding customers, competitors, suppliers, as well as the strengths and weaknesses of the company itself. In the context of customers, analytics includes consumer behaviors, preferences, and needs that can be accessed through analytical and survey data. Competitors are analyzed based on their marketing strategies, pricing, and product offerings on digital platforms. In addition, suppliers are also analyzed to understand the supply chain and the potential for collaboration. By identifying these factors, companies can formulate more effective marketing strategies, improve competitiveness, and meet market needs more appropriately. Online market analysis in micro environments helps companies to adapt quickly to changes and take advantage of opportunities in the digital world.


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