Practical Product Strategy - beyond the theory, actionable insights for everyone

A lot of things have been written about the theory of product strategy. It can all feel a little abstract at times, so this talk is for anyone looking for practical advice to help them define, align and improve their own strategies. The goal of the talk is to provide everyone with at least one thing they can use immediately, even if they’re not creating a product strategy themselves.

Andrew (Tokes) Tokeley is New Zealand’s only full time, independent, Product Leadership Coach. Since founding his business in late 2017 he has coached over 35 senior product leaders and worked with more than 60 product companies across NZ and Australia. Tokes has been involved in product leadership before he, or anyone else in New Zealand, even knew what it was! In 2009, he joined Xero as their first product leader, where he built a world class product team that was critical in growing and supporting a customer base that grew from 17K to over 560K in only six years. He later moved from accounting to holograms as the Global Head of Product at 8i. Tokes founded New Zealand’s first ProductTank Meetup in Wellington back in 2015, now boasting over 2600 members and one of the most active business user groups in the city. In addition to product coaching and advisory work, Tokes is an Operating Partner for Movac, supporting portfolio companies in Fund 5.