Скачать или смотреть How to Build a High Level Marketing Strategy (When You're Drowning in Daily Tasks)

In this 60-minute deep dive, we explored:

🎥 How to build a high-level marketing strategy while you’re drowning in daily tasks
🎥 Why every strategy must start with brutal business truth—not brand vibes
🎥 How to choose ONE outcome (increase or decrease) that becomes your entire year’s gravity
🎥 What you really compete on (category winner, upgrader, optimizer)
🎥 How to run a focused Insight Pass using Reddit, TikTok, long-form reviews & Discord
🎥 Why cold and warm buyers need completely different emotional contracts
🎥 How to define Avatar A, B, and C—and decide who carries your P&L
🎥 How to build your narrative spine across paid, organic, email, and retention flows
🎥 What metrics actually matter (and why most teams track way too much)
🎥 How to turn all of this into a repeatable system inside one master doc

💡 This week’s big takeaway:
When you ground your strategy in business reality, choose a single outcome, and build everything around emotional clarity—not assumptions—you finally get a system that scales without burning out the team.

⏱️ Timestamps

0:00 — Welcome + “drowning but still building” intro
1:30 — Why we start with revenue, margins, and runway
4:20 — The 6–12 month outcome that becomes the gravitational center
6:10 — Increase vs. decrease (and why you can only pick one)
9:00 — Category Winner vs. Upgrader vs. Optimizer
12:00 — Repetition, taglines, and “saying the same thing until you are sick of it”
14:30 — Why the market only hears 1–2% of what you say
16:40 — How to run a targeted Insight Pass using long-form customer language
20:20 — Cold vs. Warm patterns and how to separate them
23:50 — Why disappointment is the real hidden driver in many verticals
26:30 — The emotional contract: risk reduction, reassurance, and expectation-setting
29:10 — How to set messaging for cold vs warm buyers without overwhelming your team
31:40 — Avatar A (Acquisition), B (LTV), and C (Moat)
35:00 — Why you can’t rely on demographic avatars
38:00 — Emotional avatars: Achiever, Protector, Skeptic, etc.
40:50 — How to speak differently across stages of awareness
43:10 — The 4 ad sets every avatar needs (Trigger → Exploration → Evaluation → Purchase)
46:00 — Designing offers and bundles that match avatar behavior
49:20 — Mapping the narrative spine across channels
52:00 — North Star metrics + soft metrics (and why tracking is the downfall of 90% of teams)
54:20 — How to create weekly feedback loops that actually drive growth
56:10 — Inside Sarah’s Master Tracking Doc
58:30 — Wrap-up + next steps for implementing the system

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Learn more:
https://www.tetherinsights.io/

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