Скачать или смотреть How to Maximize Your Branded Content with Meghan Kirsch | Business of Social

On this episode of Business of Social, David is joined by Meghan Kirsch, Senior Vice President of Marketing and Creative at Viceland. She has extensive experience in building brands, best-in-class marketing campaigns, persuasive and inspired creative communication, quality short-form content, and unforgettable brand experiences that drive maximum impact and results. David talked with Meghan about how Viceland launched and how it has evolved, how to balance and diversify different platforms, and how to make the most out of branded content.

Topics:
0:00 Intro
2:20 Viceland originals
4:47 Linear shifting to digital
6:05 Monetizing content
8:24 Diversifying your audience
12:04 What brands should be doing
17:04 Measuring success
20:40 Undervalued attention on social
23:40 Sponsorships


Interested in becoming a guest on the podcast?
Reach out to our team at [email protected]
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/

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FOLLOW THE GUEST, Meghan Kirsch:
LinkedIn:   / meghan-kirsch-5679b01