Скачать или смотреть The Re-birth of brand - Nasahn Sheppard @ Design in the Age of Experience 2018

Design in the Age of Experience 2018 - Nasahn Sheppard - Everyday Heroes - Dassault Systèmes. Since the industrial revolution, brands have succeeded in delivering maximum efficiency and value. This belief is under attack. We are in the middle of the largest generational shift the world has ever seen. Millennials expect brands to deliver deeper purpose and want experiences over things. Nasahn Sheppard, CEO and chief creative officer at Everyday Heroes, explains how Private label, the generic imitation of the thing you want, is at the forefront of re-shaping brand perception and capturing the attention of the next generation.

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