Скачать или смотреть Stop Undercharging: Build Your Price Power Pyramid

If you’ve ever raised your price, felt guilty, and lowered it again — you’re not alone.
You’re not underpricing because you’re unsure.
You’re underpricing because you’re unanchored.

Here’s the Price Power Pyramid every expert needs:
Your price always reflects your identity.
Raise how you see yourself and your rates rise too.

Next, map your client’s real ROI.
What changes in six months from working with you?
And what does it cost them to stay stuck another year?

Finally, check your positioning.
If you blend in, you’ll undercharge.
If you lead, you’ll be paid accordingly.

Pricing isn’t about confidence.
It’s about clarity.

Where do you feel the most unanchored when it comes to your pricing?

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