Create A Legacy Bigger Than You - Davinche | TSP 043

I sat down with legendary producer and songwriter DaVinChe, best known for his work in the grime and urban music scenes. He’s been influential in the UK's music genre, producing hits and working with prominent artists such as Kano, Giggs, Ghetts, Stormzy, Cleo Sol, and many others.

In this episode we discuss:

- his music career evolution and diversification
- how to create a timeless body of work,
- artistic development and authenticity,
- the impact of TikTok and other challenges on the music industry,
- why hard work beats talent,
- importance of having a core group of ‘true fans’
- financial literacy and rights in the music industry,
- the balance between creativity and commercial viability,
- personal growth and emotional investment in the creative process.

(02:00) Mentoriship & studio opportunities to develop skills
(07:31) Innovative beats and exploration of sound.
(12:57) Passion for music led unconventional education path.
(18:37) Pop music producers blend genres for success.
(25:13) What is a publishing deal?
(29:49) Artists now need to be business-savvy.
(34:26) I'm a good listener and offer peer therapy.
(38:31) Distribution, marketing, branding overshadow art in music.
(42:43) Artists need to entertain to gain attention.
(49:29) Being in front of the camera vs behind it, social media & working with other artists
(55:03) Helping artists reach their potential, a priority.
(58:00) Quick fire questions
(01:01:59) Be intentional about product creation and promotion.