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🎙 Welcome back to the Women's Tech Podcast!

In this exciting start of season two, we chat with Franziska Wahlers, a freelance UX researcher and expert, about her journey in the world of ux design and ux careers. Join us as we explore the essential research plan ux for aspiring professionals. 🚀

🔥 We dive into:
✔️ How Paul Ekman’s books and the Lie to Me TV show sparked Franziska’s fascination with human psychology and research
✔️ Why visualised personas and AI-simulated personas could become the most engaging way for cross-functional teams to understand their users
✔️ Why Franziska still prefers to do desk research manually, and the best moments to involve AI in the workflow
✔️ Full-time employment VS Freelance: flexibility and responsibilities
✔️ Brave, honest, transparent - this is how one estimates and commits to projects
✔️ How genuine references from fellow designers, researchers, and managers lead to big projects

One quote that stuck with me after our conversation: "I run analysis with AI after having my own analysis done, taking it as recommendations just like from another peer".

👉 Follow the podcast for more grounded conversations with women shaping the future of Tech and Design.

Timestamps
0:00 Intro
08:53 AI-simulated personas in UX research
11:07 Involving AI tools
17:52 Stakeholders in freelance UX research
22:43 Project estimation
27:11 Navigating client expectations and rigid mindset
31:05 Financial management for freelancers
36:30 Flexibility and freedom in freelancing
38:43 Outro