Скачать или смотреть Tracking Sales Performance

Understanding Your Sales to Grow Your Business

Tracking sales is like tracking workouts—if you don’t measure, you can’t improve. When you know your numbers, you see what’s working, what’s not, and where to adjust. This gives you control over growth instead of leaving it to guesswork.

1. Key Sales Metrics You Must Track

Sales metrics show how efficiently you’re turning leads into paying clients and how much each one is worth to your business.

Three Metrics That Matter

Conversion Rate: % of leads who sign up.
Example: 10 people enquire, 3 join → 30% conversion.
Higher rates mean your pitch and process are working.

Average Sale Value: The average amount each client spends.
Example: If most clients pay $500, that’s your baseline.
Increasing this means more revenue without needing more clients.

Customer Acquisition Cost (CAC): How much you spend to get one client.
Example: $100 in ads → 5 clients = $20 CAC.
Lower CAC = more efficient marketing and higher margins.

Tools to Track and Analyse

You don’t need to be a math wizard—just consistent.

Spreadsheets (Google Sheets, Excel): Track leads, sales, and expenses manually.

CRM software (HubSpot, Trainerize, PT Minder): Automate lead tracking and conversions.

Payment platforms (Stripe, PayPal): Monitor revenue trends and client purchase habits.

Tracking these consistently turns sales from guesswork into strategy.

2. Using Data to Improve Sales

Looking at the numbers over time shows you what to double down on—and what to fix.

Spotting Trends and Patterns

Best-selling packages: If your 3-month plan outsells all others, promote it harder.

Seasonal demand: If December dips but January spikes, plan offers around it.

Marketing performance: If Instagram brings 70% of leads, shift effort from Facebook to IG.

Patterns reveal leverage points—where small changes make a big impact.

Adjusting Based on Insights

Low conversion rate? Refine your pitch or add a free consult.

Low average sale value? Create higher-tier packages or bundle services.

High CAC? Test new channels, adjust ad targeting, or optimise landing pages.

Rule: Don’t guess—let the numbers guide your moves.

3. Putting It Into Action

Ask yourself:

What sales metric will I start tracking this week?

What tool (spreadsheet, CRM, payment platform) will I use consistently?