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How was Instagram really created?
This video explains how Instagram started in 2010 as a simple photo sharing idea and became one of the most powerful social media platforms in the world.

We break down how Kevin Systrom and Mike Krieger turned a failed app called Burbn into Instagram, why iPhone cameras and filters mattered, and how Instagram exploded from zero users to millions in record time. You will see how features like square photos, filters, likes, hashtags, Stories, Reels, and algorithms were added step by step.

This is not a biography and not a motivational story.
This is a clear systems breakdown showing how apps grow using design decisions, user behavior, data, servers, and network effects.

We also explain how Facebook acquired Instagram in 2012 for one billion dollars, how Instagram scaled using Facebook infrastructure, and how Instagram evolved into a global attention and advertising platform.

If you want to understand how social media apps actually work beneath the interface, this ExplainCast episode explains everything in simple human language.

Topics covered in this video:
How Instagram was created in 2010
Kevin Systrom and Mike Krieger story
Why Burbn failed and Instagram succeeded
How Instagram filters changed photo sharing
How Instagram grew so fast
Why Facebook bought Instagram
How Instagram algorithms work
Stories, Reels, ads, and monetization
How Instagram became global infrastructure

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