Скачать или смотреть Overview of Financial Management|Dr.V.Deepha|AP|MBA|DRSNSRCAS

#snsinstitutions ,#snsdesignthinkers ,#designthinking ,Financial management is a management function which encompasses the planning, sourcing, deploying and controlling of the financial resources of a firm. In many companies, financ ial management is nested inside the accounts and finance function and vice versa, due to which it
is often confused with accounting. Financial management concerns itself with raising long
term and short term capital, investing or deploying it efficiently, asset – liability management,
strategic financial planning, performance management etc.
Funds are an important resource for conducting any business activity whether it is day to day
operations, expansion projects, inorganic growth etc. Finance is tightly woven in all business
decisions and plays a crucial role in the prioritisation of conflicting business goals. Situations of tight financial control warrant different strategies to survive and grow, whereas situations of abundant finance spur several new projects and programs within the company. Infact
strategic planning is incomplete without incorporating a strategic financial management plan. Financial management can be seen operating at different levels in an organisation as depicted
in the figure below.