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You need to make the right impression to get the right outcome.

Media, from the way it’s consumed to the way it’s measured, will never be the same. Panel-dependent measurement sources that worked in decades past, no longer serve the diverse needs of today’s modern media landscape. Amid all this change, consistency in measurement across the video consumption footprint – from live TV to digital to OTT – is critical. As we enter the future of media, impression-based measurement is the key to maximizing the value of inventory for all media across all platforms.

How we support the move to impressions
Massive scale approach enables monetization across content on all platforms
Single-source dataset for observing unduplicated TV and digital consumption, including Exact Commercial Impressions™
Full suite of solutions to measure, optimize and evaluate impact across platforms


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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more on https://www.comscore.com/

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