Want to use the same AI tools I use on the show?
Get access to Pocket Marketer → https://pocketmarketer.ai
Watch me teach the core AI marketing frameworks that built Pocket Marketer → • Marketing will never be the same again 
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In this episode, I work with Heather and Mike, longtime leaders in the short-term rental industry, to solve a problem many business owners are facing right now: adopting AI without losing control or personal touch.
We break down why AI feels overwhelming, how to delegate it the right way, and how to position an offer around real operational pain instead of tech hype. I help them clarify their Big Idea, tighten their messaging, and align their offer with what property managers actually want — less chaos, more time, and a business that runs without them.
If AI feels like “one more thing” on your plate, this episode shows you how to turn it into leverage.
00:00 Intro
01:37 Industry & AI Adoption
03:02 Survey Insights & Gaps
05:17 AI Fear & Resistance
07:46 Crafting an Offer
12:48 Preparing for Exit
16:02 The Big Marketing Idea
20:00 AI as Delegation
29:16 Final Messaging
45:21 Closing & Next Steps
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If you're new here, my name is Chris Moore — founder and CEO of Pocket Marketer™, the AI-powered marketing system that helps entrepreneurs create world-class messaging, offers, ads, funnels, and campaigns in minutes.
I’ve coached thousands of business owners, spoken on stages across the country, built multiple INC 5000 companies, and partnered with Carl Allen at Dealmaker Wealth Society to teach business acquisitions and Consulting For Equity. My frameworks have helped entrepreneurs simplify their marketing, clarify their positioning, and create messaging that actually converts.
Now, on The Marketing Makeover Show, I take real businesses through real transformations — live — using the same frameworks that power Pocket Marketer. In each episode, you’ll learn how to:
● Identify the right customer and speak directly to them
● Find the big idea behind your business and make it irresistible
● Build messaging that cuts through noise and grabs attention
● Create hooks, narratives, and content that actually convert
● Turn a struggling brand into a marketing machine
Whether you're launching a new business or rebuilding your existing one, this show gives you the systems, thinking models, and step-by-step processes to market smarter and grow faster.
If you're someone who wants clearer messaging, better positioning, stronger offers, and AI-powered marketing systems that save you hours… you're in the right place.
Get access to Pocket Marketer → https://pocketmarketer.ai
Subscribe & Follow
YouTube → @ChrisMooreSpeaks
Instagram → @ChrisMooreSpeaks
Pocket Marketer → https://pocketmarketer.ai
ABOUT POCKET MARKETER™
Pocket Marketer helps entrepreneurs build complete marketing systems powered by AI — including messaging, copywriting, offers, funnels, ads, email sequences, content plans, scripts, and full campaign strategies. Learn more at https://pocketmarketer.ai
TOPICS COVERED IN THIS VIDEO
AI marketing tools for entrepreneurs
● How to create your marketing big idea
● Messaging and positioning frameworks
● How to fix your funnel
● Improving your offers and conversions
● Understanding customer psychology
● Copywriting systems for small businesses
● Marketing frameworks for coaches, consultants, and local businesses
● Digital marketing strategies for 2025
● How to scale with AI-powered marketing
ABOUT CHRIS MOORE
Chris Moore is the founder and CEO of Pocket Marketer™, CEO of Dealmaker Wealth Society, bestselling author, investor, and one of the top experts in Consulting For Equity and small-business acquisitions. Chris has helped build multiple companies to INC 5000 awards, coached thousands of entrepreneurs, and developed AI systems that simplify marketing and dealmaking.
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