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What exactly is Programmatic SEO — and how does it differ from traditional content?

John Egan, former Head of Growth Engineering at Pinterest, breaks it down in the simplest possible way.

He explains that Programmatic SEO is all the content that’s not manually or editorially written — like user-generated pages, automated landing pages, or template-based content systems built to rank at scale.

John also shares how these same programmatic approaches apply beyond SEO — like in automated email systems and notifications that help companies grow efficiently.

Whether you’re new to Programmatic SEO or building a large-scale content strategy, this is your one-minute definition from an industry expert.

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