EP304 | Building and managing effective sub-brands

In episode 304 of the Talent Matters podcast, Jade from Branded by Aquila joins host, Dave Jenkins, to discuss how recruitment agencies can build and manage effective sub-brands across different sectors.
---
Connect with Jade -   / jade-brar-haase-marketing  
Connect with Dave -   / davefromwave  
Sign up to our newsletter - https://wave-rs.co.uk/resources/podca...
Find out more about Wave - https://wave-rs.co.uk/solutions/
---

Jade shares insights from her time as an Associate Director at UK based recruitment agency, giving insights on building effective campaigns, the importance of sub-brands, and how to strategically create and manage them.

The discussion also covers changing consumer behaviour and brand identity post-COVID, the importance of personal branding over company branding, and how to avoid common pitfalls in marketing and brand management.

Chapters:

00:00 Introduction
00:09 The journey of Branded by Aquila
01:10 The importance of branding
02:20 Welcome to the podcast
03:23 Understanding sub-brands
05:06 Creating effective sub-brands
14:33 Metrics and performance
17:15 Challenges and strategies
25:46 Accountability and empowerment
27:10 Avoiding customer confusion
30:07 Internal communication and sub-branding
32:53 Building a business case for sub-brands
35:35 Impact of COVID on marketing strategies
36:25 Digital transformation and consumer behaviour
38:16 Challenges for small businesses during COVID
44:32 Post-COVID marketing landscape
49:39 Personal vs. company brand
54:30 Conclusion and final thoughts