Скачать или смотреть Beginner’s Playbook for Influencer Marketing That Works

Avoid these common beginner mistakes and elevate your next influencer marketing campaign! Start with microinfluencers for better audience engagement and ensure they align with your brand integrity. Remember to set clear marketing objectives for a successful collaboration.

Here are 5 beginner tips to help you do it right — even on a small budget:

1. Start with micro-influencers.
They have smaller but more engaged audiences, and are usually more affordable.

2. Pick people who align with your values.
Don’t chase follower count — find influencers who truly fit your brand.

3. Be clear with your goals.
Do you want more followers? Sales? Awareness? Your message should match your mission.

4. Give creative freedom.
Let influencers speak in their voice. That’s why their audience trusts them.

5. Track results.
Use discount codes and UTM links to see what’s working.

Influencer marketing is a tool for clever brands of all sizes
.
Follow for more simple strategies to grow on social!