Скачать или смотреть Unlocking the Asian Luxury Market: Trends, Challenges, & Digital Shifts

Dive deep into the intricacies of the booming Asian Luxury Market with our comprehensive 6-day course on 'Marketing and Sales in Asia'. Uncover the rapid growth of luxury consumption in Asia, understand the unique consumer behaviors across countries like China, Japan, and India, and navigate the challenges brought about by digitalization. From the rise of Chinese consumers to the experiential shift in luxury brand strategies, equip yourself with the knowledge to excel in the Asian market landscape. Enroll now and steer your brand towards success in Asia.

Please note that this video is a few years old. Please check out our current (2023/20234) Program in Luxury Management: https://imc.unisg.ch/en/programs/prog...
and our Master in Marketing Management https://imc.unisg.ch/en/teaching/mast...

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