Скачать или смотреть Momo Design - Live Life In An Exclusive Way - Corporate Video

Momo Design - Live Life In An Exclusive Way - Corporate Video

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Right from the very beginning, MOMODESIGN has been synonymous with fabulous design, Italian style, and innovation. This brand holds strong ties to its roots, whilst remaining contemporary and innovative at the same time. It has been able to understand and anticipate market trends, by aiming for quality and innovation, as well as continually experimenting with new aesthetic/functional concepts.

This Italian brand is known all over the world for its iconic product, the “helicopter pilot” demi-jet motorcycle helmet, as well as for its recognisable style that is closely linked with the conceptualisation of design, and whose aesthetic style is timeless no matter how often the fashions change.

The brand has a strong identity and its own philosophy. Its values have remained unchanged over the years and have been a permanent focus of the strategy that the company’s president, Marco Cattaneo, wanted to implement. After working for 25 years as the managing director of the Momo Group, the world-leading company for luxury car accessories, Marco Cattaneo bought MOMODESIGN in 1998 after the group had been sold to an American company.

Marco Cattaneo’s initial idea: “MOMODESIGN was created to develop the interior design of cars. But I had the foresight to realise it could become a technical and innovative brand that was connected to our culture and style, as well as exhibiting a type of identity that wasn’t on the market. It would offer unique and accommodating concepts that would be suitable for a world experiencing fast globalisation. These are all important characteristics for developing other products bound together by design and innovation, which would have the ability to become a point of reference for young buyers. And so that’s what we did”.

History

In 1981, following on from the international success achieved by MOMO, a design centre was established within the same company, which specialised in the research and development of interior car design: MOMODESIGN.

Right from the start, the MOMODESIGN Design Centre has been alternating between carrying out research in the automotive industry and developing projects within the lifestyle sector. It is this technological DNA that led to the creation of a range of men’s accessories, which are made out of innovative materials such as carbon fibre, titanium, and magnesium. These formed part of the brand’s first identity, and have continued to be passed down over time.

From Generation to Generation

Marco Cattaneo, the current president of MOMODESIGN, is passing on the company heritage to the next generation of his family, who have been able to embrace their calling to take the design company and transform it into a lifestyle brand. Every day they work hard on researching innovative solutions in terms of safety and Italian-made excellence.

Paolo Cattaneo, the current managing director of the company, runs the family business together with his sister Eleonora, whilst ensuring that its heritage and the brand’s sense of tradition are upheld. Paolo Cattaneo’s vision for the evolution of the brand is based on a simple and authentic “urban standard” concept, which envisages the transformation of MOMODESIGN into a contemporary urban fashion icon for all those who experience all sides to city living.

“Men have always been at the centre of our thoughts, taking into account their wishes, their needs, and their urban lifestyle”, explains Paolo Cattaneo. “Cities that are continually evolving, and which are at the forefront of new trends, are our inspiration. This is our starting point when developing new products, which we enrich with elements of design, style, and functionality to satisfy new requirements and expectations as they come along”.

The development and diversification of new types of products related to the world of electric urban mobility is in keeping with this strategy and plays a part in the future goals of the company.

Its commitment to taking an innovative approach to research and safety is a permanent focus of its strategy; the brand has even developed a technology centre to continue guaranteeing high quality and innovation on a continual basis. In collaboration with the Istituto Italiano di Tecnologia (Italian Institute of Technology) in Genoa, the MOMODESIGN design centre has created the first graphene helmet. Graphene is the strongest material in existence, whose mechanical properties are better than steel or any other material. This marks the beginning of a new era of products that are able to make the most of the potential of integrating twodimensional materials into the structure of conventional ones.