Non-Converting Spend: Misunderstanding or Mismanagement? [The PPC Den Podcast]

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights
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0:00 - Introduction
1:05 - What Defines Wasted Spend: Clicks with No Orders
2:10 - Steps to Download Sponsored Products, Brands, and Display Reports
4:01 - Weekly Analysis Timing
6:52 - Filtering Search Terms with Zero Sales
8:38 - Calculating Total Non-Converting Spend from Reports
12:28 - Common Misconceptions About Wasted Spend
12:54 - Practical Steps to Reduce Non-Converting Spend
14:51 - Using ACOS Power Ratio to Measure Efficiency
15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno