How to Conduct Amazon PPC Advertising Audit : 6 Easy Steps

How to conduct Amazon PPC advertising audit the easiest way! Watch this step by step guide on Amazon audit checklist 🗓

With rising advertising expenses, well-managed PPC campaigns and a defined strategy are critical for Amazon Seller success. Since PPC on Amazon affects organic rankings, it creates a pay-to-play situation that makes it even more important to get it right. Fundamental to keeping on top of the ever changing nature of Amazon advertising is your PPC audit.

A PPC audit makes sure that the PPC strategy is in line with the overall strategic goals. It sheds light on the cost, effectiveness, and ROI of your ad campaigns.

In this detailed video, Ankita Patil, Product Evangelist at SellerApp talks about 6 easy steps to conducting a PPC audit on Amazon to combat rising advertising costs and create a PPC strategy that works.

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Topics covered:

Introduction to Amazon audit checklist : 0:00
Step 1: Determine your goals : 0:41
Step 2: Evaluate your performance metrics : 1:37
Step 3: Examine your Campaign structure : 8:08
Step 4: Targeting Management : 9:43
Step 5: Bidding Management : 10:36
Step 6: Fine-Tuning Your ad Campaigns : 11:12
Conclusion : 11:40

Frequently Asked Questions:

🔶What is an Amazon PPC advertising audit?
An Amazon PPC audit is a thorough review of a Seller's Amazon Advertising account to identify areas of improvement and potential optimizations.

🔶Why is an Amazon PPC advertising audit important?
An Amazon PPC audit can help identify areas of wasted spend, identify opportunities for increased conversions and sales, and ensure that an advertiser's account is set up for long-term success.

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✅ Listing Quality Check - http://bit.ly/listing-quality-check

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