From architecture to eyeliner, from memes to makeup — Ankush Bahuguna’s journey is anything but conventional. One of India’s most loved male beauty and comedy creators, Ankush opens up about his path from being an introverted architecture student to becoming a viral content creator, actor, and one of the first few men to normalize makeup in India.
We dive deep into the pressure of staying relevant, his relationship with self-worth, and the struggle of creating in a judgmental digital space. He also talks about stigma around men in beauty, family dynamics, mental health, and a moment that made him truly proud.
This episode is full of honest reflections, laughs, and inspiration for anyone navigating identity, creativity, or the chaos of online life.
Chapters:
00:00 - Precap
01:49 - Being in content creation for so long
03:14 - How to stay relevant
05:21 - Meeting your younger self
09:06 - Being harsh on yourself
13:10 - Bond with parents
18:57 - Starting content creation
21:31 - Pankaj
23:36 - Parent's support through the journey
26:42 - Uncertainty in content creation
29:52 - Introduction to makeup content
38:33 - Stigma around male beauty influencers
46:24 - Ankush's proud moment
56:28 - Digital arrest
58:09 - Rapid fire
01:01:38 - End of podcast
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