Скачать или смотреть Search Result Filters from Resource Content: Google Patent US11797626B2

What is Google Patent US11797626B2: Key Takeaways for SEOs

This patent describes a technology that helps Google provide more relevant search results by automatically generating filters based on the content of the results.

Google's main goal with this patent is to improve search results by providing relevant filters that users can use to refine their search.

How it works?

Google first analyzes the content of search results and identifies keywords. It then uses these keywords to generate potential filters. The best filters are selected based on how well they can refine the search results.

It can generate filters based on various criteria, such as:
Topics: e.g., "technology," "sports," "health"
Time: e.g., "last week," "last year"
Location: e.g., "New York," "California"
Source: e.g., "news articles," "blog posts"

This patent is designed to save time of users time by providing relevant filters and improves user satisfaction by providing better search results

First, Search queries are used to initiate a search. for example "best restaurants in new york"

Then Google using machine learning to analyze the content of the search results, such as text, images, and metadata, along with user behavior and semantic similarity.

Then Google identifies 'entities' that this are confusingly called 'Keywords' in this patent documents, which are essentially words or phrases that describe the content of a document and help google understand their semantics.

Google considers factors like the frequency of keywords, the relevance of keywords to the search query, and the diversity of the filters.

Then Google generates Filters that are essentially 'criteria' that users can select to narrow down their search further and refine it.

These filters are dynamic, not fixed, Google generates them on the fly based on the corpus of the documents presented in the SERPs, search query, personalization, as well as information gain.

Traditional filters (such as your location, that's how 'near me' queries show you the results relevant to your location, people in Berlin will never see best results from New York) are often predefined, while this technology generates filters dynamically based on the specific search query.
A user searching for "best restaurants in New York" could use filters to narrow down the results by cuisine, price, or location.

A researcher searching for academic papers could use filters to narrow down the results by author, publication date, or journal.

A shopper searching for a new pair of shoes could use filters to narrow down the results by size, color, or brand.

According to this patent, Google uses 'Query logs' to analyze user behavior and identify patterns in how users refine their searches. This information is used to generate more relevant filters.

What SEOs and Content Marketers can learn from this patent? Key Takeaways

1. Semantic Search and Contextual Understanding:

Leverage Semantic Keywords: As an SEO and content writer, you now have to use tools to identify semantically related keywords and incorporate them naturally into your content.

Optimize for Featured Snippets: Create content that is concise, informative, and directly answers user queries to increase the chances of appearing in featured snippets.

Improve Content Structure: Use clear headings, subheadings, and bullet points to improve readability and make your content easier for search engines to understand.

2. User Intent and Experience:

Understand User Intent: Use tools like Google Keyword Planner and Google Search Console to identify user intent and create content that directly addresses their needs.

Prioritize User Experience: Optimize website speed, mobile-friendliness, and overall user experience to improve rankings and engagement.

Encourage User Interaction: Implement features like comments, social sharing buttons, and email subscriptions to encourage user engagement and signal to search engines that your content is valuable.

3. High-Quality Content:

Create High-Quality Content: Produce well-written, informative, and engaging content that provides value to your audience and is unique (information gain patent is closely connected to this patent).

Update Regularly: Keep your content fresh and up-to-date to maintain its relevance and improve search rankings.

Build Backlinks: Acquire high-quality backlinks from reputable websites to boost your website's authority and improve search rankings.

4. Technical SEO:

Optimize Website Structure: Use a logical website structure with clear navigation and internal linking to improve crawlability and indexing.

Optimize Image Alt Text: Use descriptive alt text for images to improve accessibility and SEO.

Monitor Technical Health: Regularly monitor website performance, broken links, and other technical issues to ensure optimal search engine visibility.

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