Rolls-Royce Wraith Black Badge: Redefining millennial luxury

Spirited, entrepreneurial millennials are buying Rolls-Royces in surprisingly high numbers, prompting the esteemed British brand to make a special Black Badge version of its sportiest model the Wraith.

With younger buyers front of mind, the Rolls-Royce Wraith Black Badge is now available to cashed-up car lovers in Australia, where the super-luxury brand’s Global Client Sales Manager, Ian Grant, took time to chat to carsales.com.au about the dark-themed makeover of its most powerful vehicle.

“We had a much younger demographic and clientele coming through Rolls-Royce and individualisation was absolutely key,” Grant explained.

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