Скачать или смотреть BMC Brand Media Profile—The Ray-Ban Story

This short video feature on the Ray-Ban brand for the corporate market is presented by the Brand Media Coalition of the Enterprise Engagement Alliance at TheEEA.org to help solution providers and their clients select the right brands and products for their own brand, culture, values, audience, and program objectives.

Links Unlimited Director of Sales Corey Wolfe is the guest on this Brand Media Coalition Youtube.com show specifically designed for solution providers and management in human resources, sales, marketing, fund-raising or in any part of business that involves the use of brands in gifting, rewards and recognition, promotions, and amenities.

The short program covers the history, brand personality, buyer persona, demographics and customization and personalization opportunities.

The Ray-Ban brand was launched in 1937 with the introduction of a new green lens to eliminate the glare encountered by U.S. Army Air Corps pilots. After the war, the brand became a part of American popular culture when its Wayfarer model was worn by James Dean in “Rebel Without a Cause” and Audrey Hepburn in “Breakfast at Tiffany’s.” Later, Ray-Ban models would be worn by Robert De Niro in “Taxi Driver,” Peter Fonda in “Easy Rider,” Clint Eastwood in “Dirty Harry” and were favored by musicians Bob Dylan, Michael Jackson and Indie rocker Johnny Marr, among many others.
The brand rapidly became iconic with outdoor people.

Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, seven-and-a-half decades after the first pairs of Ray-Ban Aviators helped U.S. pilots reach new heights, Ray-Ban remains an enduring classic.

For More Information
Corey Wolfe
Corporate Sales
866-465-4657
[email protected]