Скачать или смотреть How My Indian Breakfast & Snacks Brand Is Beating Quinoa With Ragi | ft. TATA Soulfull’s Prashant

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In this episode of GrowthX Inner Circle, we host Prashant Parameswaran — the visionary behind Soulfull, who transformed India's ancient grains into modern-day superfoods. As Co-Founder of Soulfull, Prashant spearheaded the millet revolution, making traditional grains like ragi a staple in contemporary Indian households.

Now serving as President at Tata Consumer Products, he continues to innovate, blending nutrition with taste to cater to today's health-conscious consumers. In this episode, Prashant delves into his journey from launching Soulfull to its acquisition by Tata, sharing insights on brand building, product innovation, and the future of sustainable food in India.

Follow Prashant & Tata Soulfull
  / prashantparameswaran  
https://www.soulfull.co.in/

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Chapters:
0:00 – Intro
1:23 – From Wall Street to Whole Grains: Prashant’s Origin Story
2:38 – What Fueled His Fire to Build a Brand
3:40 – Operator → Entrepreneur: The Identity Shift
4:55 – Why FMCG? Why Not Tech or Finance?
5:32 – The Aha Moment Behind Soulfull
7:34 – The 2nd Product That Changed the Game
8:32 – How Chocofills Became a Breakfast Staple
10:00 – What Made Soulfull Actually Stand Out
11:49 – Why Millets Were the Chosen One
14:57 – The Green Revolution’s Hidden Impact
16:37 – Soulfull’s Toughest Early Years
19:05 – Cracking Distribution Like a Pro
22:34 – Winning the Shelf Space Battle
25:45 – How Prashant Thought About Diversifying
27:02 – Building Multiple Products Without Losing Focus
30:30 – Was the Brand Built for Acquisition?
31:54 – Scaling Up Without Burning Out
34:11 – What It Took to Get Acquired by Tata
35:27 – Why Tata Was the Right Buyer
37:06 – Prashant’s Role Inside Tata Post-Acquisition
39:55 – Prashant’s Food Brand Playbook
43:12 – Weighted Distribution, Explained Simply
46:00 – India’s Demographics: A Brand Builder’s Lens
46:57 – Who’s Really Buying Soulfull?
48:58 – Soulfull’s #1 Distribution Channel
50:55 – General Trade vs. Modern Trade: What Moved the Needle
51:38 – Cracking Quick Commerce
54:28 – Health: A Fad or a Real Habit?
57:02 – The Future of Wellness in India
58:49 – Soulfull’s Packaging Secrets
1:02:07 – His Framework for Building Iconic Brands