Скачать или смотреть How to Test Facebook Ads & Improve Click-Through Rate

Learn how to test Facebook ads and improve click-through rate with these simple tips and strategies. Increase your ad performance and get better results today!

In this video, I explore the nuances of Facebook ad targeting, including the differences between broad, interest-based, and lookalike audiences. If you're running social media ad campaigns and and want to improve click-through rates, this video is for you.

I break down how to find "Hot Pockets," or small-scale tests on your ad creatives, to optimize for better performance. I'll provide practical steps to identify what makes a winning Facebook ad and how to replicate its success across your campaigns. Learn to cast the widest net possible in the beginning stages and use directional feedback to refine your targeting and creative strategies.

Discover how to balance audience size and clear signals to make educated, data-driven marketing decisions. Whether you're an experienced marketer or just getting started, my approach will help you navigate the complexities of Facebook advertising and achieve better click-through rates and conversions.

0:00: Introduction and Audience Targeting Basics
1:26: Purpose of Casting a Wide Net
2:48: The TTS Method Explained
5:39: Different Philosophies of Targeting
8:22: Creating Hypotheses and Segmenting Audiences
11:37: Testing and Optimizing Your Facebook Ads to Improve Click-Through Rates
17:12: States of Market Awareness
21:21: Finding Hot Pockets in Your Ad Creatives
24:03: Setting Up Traffic Campaigns for Testing
30:00: Recap, Conclusion, Audience Questions

Want me and my team to manage your company's ad campaigns?
https://www.badmarketing.com

If you want to learn more about growing an agency, check out our online program here: https://theagencyfounders.com/apply/

Connect With Me On Instagram:
  / ashton.shanks