Toyota Land Cruiser 2024 "Moroccan Adventures"

In January, I had the wonderful chance to create and direct the launch ad campaign for the 2024 Toyota Land Cruiser alongside two amazing adventurers, Eva Zu Beck and Alex Stead.

Rather than just creating another ad, I wanted to embark on a true adventure. So, I reached out to full-time travelers and put the new Land Cruiser to the test, exploring remote locations and discovering new terrains. With a relatively small crew, we followed Eva and Alex through the landscapes of Morocco, uncovering the beauty of this magical country and its incredible people.

We were there for two weeks, and each day was special, either because of the trails we got lost on or the people we met along the way.

Special thanks to Eva and Alex for joining this fantastic adventure. You are amazing human beings!

Heartfelt thanks to Noureddine, Youssef, Michael Dreher, and the entire Moroccan crew at Kasbah Films.

A big thanks to Pablo at Bosalay Film in Madrid for supporting this production.

I also want to thank my great friend and master Director of Photography, Hugo Prats, for always chasing the light: www.hugoprats.net.

Huge appreciation to Laurin at @strongfilm for delivering the most inspiring edit on this side of the millennium!

Of course, special thanks to our wonderful clients, Nathalie Domenec and Gador Cascales at Toyota, for trusting us with this special project.

A big, big thank you to Anke Lukemann, our photographer extraordinaire!!

Production by skylitestudios.com

Enjoy!