Скачать или смотреть Advice on Licensing Your Product Idea: What’s the Best Way to Name the Product Before You Pitch It?

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Are you interested in pitching your product idea or invention to a company in the hopes of getting a licensing deal?

Of course, you want to do everything you can to maximize the chances of your idea getting considered – and hopefully licensed – to an interested company.

So, where does naming your product come into the equation? What’s the best way to name your product idea so that it gets the attention of a potential licensee?

In this video, patent attorney John Rizvi, founder of The Patent Professor® law firm, talks with Sef Chang, an experienced “idea man” with a successful track record of licensing his concepts to businesses, about choosing a name for your product before you pitch it or submit it to a business that licenses ideas.

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