Скачать или смотреть You can be everything by Graham Fink

Graham and I worked together for years on lots of good stuff - first at CDP on campaigns like Benson & Hedges Gold Box - then at Saatchi & Saatchi on Silk Cut - and British Airways - under Paul - 'Astonish me!' - Arden - a mad genius - who was incredibly sane - who could be very difficult - but was always fun to work for. Who we miss. The archetypal Creative Director. I went off to Africa for a while - when I got back Graham was Creative Director of M+C Saatchi's - we took up where we left off - and as two still crazy after all these years 'old hands' - we decided to shoot a film about how the industry and creativity has changed over the years. Filmed a series of interviews . This is one of them. Interesting from a 'craft' point of view * x 2 5D cameras - shift lenses - daylight + HMI's - but more than that - as a director it shows me that being 'a great' creative director is about more than just having great ideas - its also about selling those ideas to the world - and Graham is brilliant at that! He has the charisma of a great Creative Director - in his case the title actually fits the character. And now he is running the whole of Ogilvy's in China. A big job. You can see why in this 'unscripted' film.