ASU incubates successful AI education technology startup | Entrepreneurial Mindset

Mark Naufel's (BS Finance ’13, MS-BA ’15, MS-ENG ’16, PhD ‘20) story is one of inspiration, deeply rooted in gratitude and ambition. His journey as a lifelong learner and entrepreneur reflects his personal values and aspirations for a better world, significantly influenced by his father's sacrifices. As a professor of practice at ASU, Naufel has immersed himself in academia and leveraged ASU's innovative entrepreneurial ecosystem to create a successful AI EdTech startup, Primer (www.primer.net). His story is a testament to the power of education, entrepreneurship, and the profound influence of family. Naufel’s journey highlights how personal experiences and values can drive individuals to innovate, aiming to leave a legacy for future generations.