Скачать или смотреть Are You Breaking These 22 Marketing Rules? The 22 Immutable Laws of Marketing [Book Summary]

Are You Breaking These 22 Marketing Rules? The 22 Immutable Laws of Marketing [Book Summary]
Stop competing and start dominating. In this comprehensive summary of Al Ries and Jack Trout's groundbreaking book, **The 22 Immutable Laws of Marketing**, we reveal the non-negotiable principles that govern market success. This isn't about fleeting fads; it's the bedrock strategy that powers giants like Coke, Volvo, and FedEx.

Discover the difference between a product battle and a perception battle (The Law of the Mind) and why it's always better to be first than it is to be better (The Law of Leadership). Learn the critical mistake of brand extension (The Law of Extension) and why admitting a weakness can be your greatest strength (The Law of Candor).

Whether you're a small business owner, a marketing student, or a seasoned strategist, mastering these 22 laws will fundamentally change how you approach business growth and competitive positioning. This is your blueprint for creating a category leader and dominating the customer’s mind.

*Key Laws Discussed:*
The Law of Leadership
The Law of the Category
The Law of the Mind
The Law of Focus
The Law of Candor
The Law of Extension

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