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Amazon just launched a brand-new AI shopping feature called “Help Me Decide”, and it’s about to change the way you shop online forever.

In this video, you’ll discover how Amazon’s AI analyzes your browsing history, preferences, and past purchases to instantly recommend the perfect product with just one tap.

No more endless scrolling, no more decision fatigue, just smart, personalized shopping powered by AI.

You’ll learn:

✅ What “Help Me Decide” is and how it works
✅ How it uses AI and machine learning to find your best match
✅ The AWS technologies behind it (Amazon Bedrock, SageMaker, OpenSearch)
✅ How to use it step-by-step inside the Amazon Shopping app
✅ Why this update is the future of personalized online shopping

Whether you’re comparing gadgets, home appliances, or fashion items, this new tool gives you confidence in every purchase — fast.

👉 Watch until the end to see how this fits into Amazon’s larger AI ecosystem, including Rufus, Shopping Guides, and Lens Live.

📱 Now rolling out to U.S. customers on the Amazon Shopping app (iOS & Android) and mobile browser.

Get all the details by watching the video below:

🎬    • Amazon's AI 'Help Me Decide' Revolutionize...  

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OUTLINE:
00:00:00 Amazon’s New AI Feature ‘Help Me Decide’
00:00:36 The Problem With Online Shopping
00:01:12 What Is “Help Me Decide”?
00:02:22 How It Works Behind the Scenes
00:03:13 How To Use Help Me Decide
00:04:02 Why It Matters for Shoppers
00:04:54 Amazon’s Bigger AI Vision
00:05:46 Where It’s Available Now
00:06:21 The Future of AI Shopping
00:07:02 Subscribe To Smart AI Wealth

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#AmazonAI #HelpMeDecide #SmartShopping

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