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Ever feel like your “personal” style isn’t actually yours?
Right now, the internet is obsessed with the idea that “2026 is the new 2016.” After years of ultra-wide legs and “baggy everything,” the skinny jean is making a controversial, scheduled comeback. But this isn’t just about denim—it’s about a high-stakes economic force called Reflexivity.

In this video, we go inside WGSN, the shadowy fashion forecaster that “predicts” what you’ll wear three years before you buy it. By the time a trend hits your TikTok feed, it’s already been engineered, tested in “lab” stores, and greenlit by every major retailer from Zara to Apple.

We’re breaking down:
The Shein Pivot: How the $66 billion giant used a 1930s customs loophole to rig the game—and why the US government just shut it down.
The George Soros Secret: How the man who “broke the Bank of England” uses reflexivity to turn perception into reality.
The Bank Run Loop: Why your choice of pants follows the exact same logic as the collapse of Silicon Valley Bank.

Whether you’re holding onto your baggy jeans or eyeing a pair of slim-fits, you’re caught in a feedback loop worth billions. This is how the market decides what you want before you even know you want it.


Chapters:
02:56 Bank Runs
04:46 How They Made Wide Leg Pants Happen
09:25 How Fashion Used to Work
10:29 Shein's Wedding Dress Business
13:40 Shein Flies to Close to the Sun
16:29 The Importance of Time to Reflexivity


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Producer: Phil Andrews (the guy in the videos and the comments)
Video Editor: Christie Muldoon
Motion Graphics: Seth Laupus, Tom Grillo
Director of Production Services: Sam Wolf
Thumbnail: Tom Grillo
Franchise Content Producer: Tariq Abdellatif
President, Morning Brew: Devin Emery