Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

Learn what Keller’s brand equity model (cbbe pyramid) is and how to use it to achieve brand resonace.

#brandequitymodel #brandequity #branding #brandstrategy

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By the end of this video, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.

First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level.

Next, you learn exactly what Keller’s brand equity model or the customer-based brand equity (cbbe) model is and how it’s used as a framework to grow brands.

Then you’ll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance.

0:00 Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)
1:01 What Is Keller's Brand Equity Model?
1:28 How Is The Brand Equity Model Used
2:01 Keller's Brand Equity Model
2:14 Level 1 Identity
2:45 Level 2 Meaning
3:21 Level 3 Response
3:59 Level 4 Relationships




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