Скачать или смотреть Top restaurants use these simple techniques to leave you thinking about their food

Business Insider spoke with Professor Charles Spence, Head of Crossmodal Research Laboratory at Oxford University and author of “Gastrophysics, The New Science of Eating,” about what tricks restaurants use on customers to help them remember their dining experience.

He said: "One thing [restaurants might do] is to surprise the diner with a little "amuse-bouche". Something you weren't expecting. Those kinds of surprising treats will stick in memory more than things they were expecting to taste."

"You might also switch from a traditional 3-course menu to a tasting menu with lots of small plates of food. Because each time you bite into that new dish, that's another "sticky" moment that may reside in memory for longer."

---------------------------------------­­­­---------

Follow BI UK on Twitter: http://bit.ly/1Nz3jG3
Follow BI UK On Facebook: http://bit.ly/1VWDkiy
Read more: http://uk.businessinsider.com/?IR=C

---------------------------------------­­­­---------


Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.