How to Write a Brand Positioning Statement | Ep. 188

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important? 

Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them.

• Learn why you need a brand positioning statement
• Discover how to showcase your differences
• Utilize the question template to create your statement

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